My Resume

Neha
NYC Metropolitan Area
thatsmymoblog@gmail.com

Summary
Marketing & Business Operations management professional with over 16 years of comprehensive B2B/B2C strategic/analytical experience.  Global experience combined with regional savvy.

Specialties
Business Process Analysis & Improvement, Project Management of System Implementations and Data Migrations (Enterprise/SaaS), Database Marketing, Campaign Execution, Budgeting, Forecasting & Reporting, Circulation Planning, CRM Strategy, KPI Analysis, Vendor Management

Experience
SAP, New York, NY 2005 to 2008
Sr. Business & Marketing Operations Manager

  • Spearheaded cross functional project team in large scale migration of North American marketing and sales pipeline data from legacy system to globally accepted platform and managed business process harmonization, vendor negotiations and end user adoption (2mm contact and 500K organization records)
  • Developed and optimized process for lead handover from Marketing to Channel Sales team which was adopted as a Global Best Practice
  • Built 2 new data interfaces between televendors and data management providers which streamlined marketing lead delivery time from 7 days to 1day
  • Designed 8 module workshop curriculum and conducted training to 180+ marketing, campaign management, channel sales, telemarketing and database operations participants worldwide
  • Managed highly matrixed integration work streams related to acquisition of Business Objects including Reporting, Data Migration and Deployment / Change Management
  • Recruited, managed and mentored Business Operations Analyst and 3 Data Coordinators
  • Directed efforts of 3rd party SaaS Data Management Providers and Televendors to ensure proper execution of campaigns and adherence to negotiated Service Level Agreements (SLAs)

Deloitte, New York, NY 2003 to 2004
Database Marketing Specialist

  • Managed migration of ad hoc B2B marketing database files to central Oracle based system
  • Converted, standardized and enhanced partners’ client data to support direct marketing campaigns
  • Acquired targets for newsletters/executive invitations via Hoovers, Dun & Bradstreet, idExec, etc.
  • Designed documentation and delivered training to users and offered post-migration guidance

Pearson Education, Paramus, NJ 1998 to 2003
Product Marketing Manager

  • Successfully launched several new products and formats which exceeded goals by 10% or more
  • Lead budgeting and re-forecasting process and analyzed P&Ls to achieve targeted ROI
  • Developed product mix, circulation strategy, package/offer/premium testing for weekly campaigns
  • Developed CRM, retention and loyalty plans which identified and reactivated lapsed customers
  • Mined database using SQL to extract demographic info from most profitable customers
  • Produced creative briefs to outline product specifications and features, price, primary and secondary target audiences, competitive information as well as cross-sell opportunities
  • Developed new design and copy approaches and wrote copy for selected collateral pieces
  • Directed efforts of creative/traffic teams and vendors to ensure timely execution of all programs

(Additional employment history available upon request)

Education
Stevens Institute of Technology, Hoboken, New Jersey
Master of Science in MIS (Honors) 1996
Bachelor of Science in Management and Minor in Economics 1994

Tech Skills
MS Office, SAP Netweaver BI, CRM@SAP, SAP Business One, IBM Ascential Suite, Xcelsius, SQL, COGNOS, Crystal Reports, DQ SureMatch, SalesForce, MarketZone, HTML

Awards
SAP Peer-to-Peer: Commitment 2008
SAP Peer-to-Peer: Quality 2007
SAP Peer-to-Peer: Teamwork 2006

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