Blogging Your Brand

Blogging Your Brand
Jan 31, 2009, 10:00AM to 2:00PM

Location New York, NY USA
Cost free
Dress business casual
Address
Columbia University
Morningside Campus
Room to be announced.

Details
A workshop that will teach you how to use the blogosphere to maximize the potential of your personal and professional brand. Participants will learn how to most effectively position themselves and their message, in the ever-changing online landscape.

Please visit http://www.ce.columbia.edu/stratcomm for more information and to R.S.V.P. for the event.

Keli Goff is an author and political analyst. As an expert on youth and minority voters, she has emerged as one of the most in demand pundits of the 2008 presidential election cycle. A popular blogger and commentator she is recognized for her ability to effortlessly traverse the worlds of politics and pop culture.

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BOSSdev Social Media Marketing Breakfast

BOSSdev Social Media Marketing Breakfast
“Social Media Strategy: Achieving Real Results in a Virtual World”

Date: Jan. 29th, 2009
Time: 8:30 AM – 12:30 PM

Location: Parsippany Hilton
One Hilton Court
Parsippany, NJ 07054
973-267-7373

Social media is here to stay, and it has an enormous effect on the depth and speed that information is disseminated. There’s no denying the powerful influence this has on how companies need to approach communication, collaboration, multimedia, and entertainment.

Social media is the building block of the online world – and the content generated by casual users is expanding faster than any other kind. Those who truly want to succeed need to understand how it all works.

Regarding analytics, it makes sense to want data that proves and validates the impact of social programs. This helps to justify your investment by providing data for ongoing modification to maximize effectiveness.

Now, you can discover advantageous new insights on social media channels through real world case studies along with metrics of results. The next BOSSdev seminar will address these relevant issues – and more – to keep you ahead of the curve when it comes to this potent and expanding force.

Speakers include:
Tac Anderson, Social Media Marketing Manager, Hewlett Packard
Dave Evans, Author of “Social Media Marketing: An Hour a Day”
Cosmin Ghiurau, Social Media Analyst, BOSSdev
Korye Logan, Digital Marketing Strategist, BOSSdev
Andy McDonnell, Business Development Director, BOSSdev
Sam Swenson, Social Media Analyst, BOSSdev
Justin Wyman, Director, Collective Intellect (Social Media Analytics)