Blogging Your Brand

Blogging Your Brand
Jan 31, 2009, 10:00AM to 2:00PM

Location New York, NY USA
Cost free
Dress business casual
Address
Columbia University
Morningside Campus
Room to be announced.

Details
A workshop that will teach you how to use the blogosphere to maximize the potential of your personal and professional brand. Participants will learn how to most effectively position themselves and their message, in the ever-changing online landscape.

Please visit http://www.ce.columbia.edu/stratcomm for more information and to R.S.V.P. for the event.

Keli Goff is an author and political analyst. As an expert on youth and minority voters, she has emerged as one of the most in demand pundits of the 2008 presidential election cycle. A popular blogger and commentator she is recognized for her ability to effortlessly traverse the worlds of politics and pop culture.

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123Print redeems themselves, sort of…

“Free-wheeling bloggers can boost your product – or destroy it. Either way, they’ve become a force business can’t afford to ignore.”

David Kirkpatrick, Fortune

I recently placed a business card order with 123Print which was less than satisfactorily fulfilled. Luckily, the vendor seemed to be aware of the principles outlined in the Fortune article, “Why There’s No Escaping the Blog.” Their customer service instant chat feature couldn’t be easier to use and I was able to secure a free replacement order within seconds.

Please wait for a site operator to respond.
You are now chatting with ‘Amanda’

Amanda: How may I help you today?
NM: Hello Amanda
NM: I recently placed an order for Business Cards
NM: but the quality did not match the PDF proof online
Amanda: May I have your order # please so that I can better assist you? If you do not have it available I can also use your email address to locate your order.
NM: please use my e-mail address, I can’t find the order confirmation email
Amanda: I found it, what seems to be the problem?
NM: The proof was blue
NM: but the actual cards are teal and the printing is streaky and spotty
Amanda: we do apologize for the inconvenience. We will send you a replacement order at our expense by UPS. It should arrive no later than Tues. 1-27
Amanda: you can throw away the cards you received from us
NM: thank you for your help
Amanda: you are very welcome..have a great day!
NM: you too
Amanda: thank you
Chat session has been terminated by the site operator.

That’s my M.O.!

Oh no, not another uninspired career blog! WHY would you want to start a professional blog? Save yourself the time and stress! Starting a professional blog opens you up American Idol style to employers…

That was the reaction of a friend when I mentioned I was toying with the idea of a professionally themed blog while conducting my full time job hunt. I must confess he articulated all of my concerns – how would I maintain my privacy? Is it safe to link to my other networking profiles without attracting a negative element? And what original content could I possibly add to the already crowded blogosphere and does anyone still use that term in earnest anyway?

Yet and still, I can’t help but notice the glut of job postings that demand “social media and networking ” skills. Since one can’t exactly legitimately claim the countless hours perusing Facebook (off hours of course!) or their personal blog which delves into questions for the ages such as “just how awesomely bad is VH1’s latest and greatest 80s show anyway?” with a straight face, I’m giving this a try. As for the fear of appearing uninspired, I’m hoping I’ll manage to strike an appropriate yet readable tone that’s more irreverent than this but less so than this.

I’ve never been one to shy away from attempting something new during my diverse (that’s my PC way of saying my focus has been slightly less than razor sharp due to the whims of the market), 15+ year career away because, well, that’s my M.O.!