Blogging Your Brand

Blogging Your Brand Jan 31, 2009, 10:00AM to 2:00PM Location New York, NY USA Cost free Dress business casual Address Columbia University Morningside Campus Room to be announced. Details A workshop that will teach you how to use the blogosphere to maximize the potential of your personal and professional brand. Participants will learn how to [...]

Et tu, Careerbuilder?

I’ve never been responsible for creating a TV spot for an online job search site but apparently it’s one of the daunting tasks imaginable.  TheLadders was universally panned for their latest efforts and on the tail of that catastrophe, CareerBuilder (the decidedly low end job board) unleashed their latest SuperBowl ad in their daily spam update today: Never [...]

Bait and Switch

It all started on November 17th when a 3rd party recruiter contacted me out of the blue (presumably via my LinkedIn profile) and wondered if I might have any interest in an NYC based Director of Marketing opportunity for a growing, private company in practically a recession proof sector.  I was delighted since that very title was [...]

Go Red for Women Benefit in NYC Feb 6th

Hosts: Rupa & Neha Type: Party – Benefit Date: Friday, February 6, 2009 Time: 6:00pm – 9:00pm Location: Rubin Museum of Art 150 West 17th Street (corner of 7th Ave) New York, NY Description: It’s National Go Red for Women Day! Come out and support stronger and healthier hearts for women and what better time [...]

Those god-awful ads for TheLadders

Just in case, you’re one of the fortunate few who haven’t yet seen TheLadders‘ latest ad, here it is for the sake of discussion: Isn’t it the most off-putting, juvenile ad you’ve ever seen? How could a supposedly premium professional, executive job search site conceive of, or more likely approve of, something so crass and [...]

Mediabistro.com Freelancer Party in New York

Cost freeDress casual Details Please join mediabistro.com for our Freelancer Party! What: Drinks + conversation Who: Freelance professionals Why: To bring about greater community among freelance professionals and to have a chance to win our raffle for a one-year Freelance Marketplace membership! When: Tuesday, January 27, 6:30 – 8:30 pm Where:Bar 1335 East 13th Streetat [...]

123Print redeems themselves, sort of…

“Free-wheeling bloggers can boost your product – or destroy it. Either way, they’ve become a force business can’t afford to ignore.” David Kirkpatrick, Fortune I recently placed a business card order with 123Print which was less than satisfactorily fulfilled. Luckily, the vendor seemed to be aware of the principles outlined in the Fortune article, “Why [...]

Interview Crash and Burn

I recently went on the interview of a lifetime for a VP of Marketing position. While I was once offered an AVP role (and subsequently had the offer rescinded due to ill timed budget cuts), an actual VP role without training wheels has always eluded me. As such, I invested 2 weeks of my life [...]

Change in the workplace and beyond

Yesterday afternoon, I went on a 2nd interview for a marketing position with a rapidly growing, private company in Manhattan. As I sat down with the extremely personable interviewer and got reacquainted over the usual small talk, he remarked that on Tuesday his staff would not be working. Instead there would be a group field [...]

US Airways did NOT Sully their reputation

I live a mere mile or two where the Miracle on the Hudson went down, literally, and can vividly recall what it felt like to commute on the NY Waterway ferries on sub-zero mornings with my bulky, wheeled laptop bag in tow on route to the World Financial Center via the crunchy, icy river. So [...]